Leading with Momentum
The scientific 5 step model for change
How to hit the psychological timing of change when #justdoingit simply doesn't work.
What explains this logic of failure? When we combine data from over 4,000 companies, it becomes clear that only 31% of all change projects are successful if there is no systematic focus on people.
( McKinsey, 2023 I Prosci, 2021 I BCG 2020).
Change projects take many forms: from small improvements (technological change through digitalization, AI integration), to larger organizational changes (mergers, reorganizations, new business models), to disruptive transformation (dissolving entire departments). But regardless of whether it's about software, strategy, or purpose – all changes have one thing in common: they fail where the psychological reality of people is ignored. This initiative addresses that. #MomentumMatters
THE GOLD STANDARD OF BEHAVIOR CHANGE
Unlike other models, the Momentum Map doesn't rely on wishful thinking , but on behavioral realism . It's not a one-size-fits-all change process . It offers change approaches that are ready to be implemented on Mondays.
Instead of overwhelming people, the MOMENTUM MAP meets them exactly where they are – at one of five clearly defined stages of change. From "Doesn't affect me" to "I don't even think about it" to "I've done it." Measurable , scalable , and above all: sustainably effective .
Why is the MOMENTUM MAP better than anything else? Facts, please! __ 1,000+ studies (including ours) that prove its effectiveness $60 million in research funding – no model has been tested more intensively Developed from over 40 years of behavioral theory .
MOMENTUM? WHAT IS THAT?
Momentum is what the MOMENTUM MAP creates: assured movement within change . It's what we do (or should do) when we realize that #justdoit is simply a catchy slogan. is and not a lever for change.
After this presentation , leaders talk differently about change . They listen more closely, understand resistance – and react more strategically and empathetically at the same time.
At the same time, teams gain orientation, clarity, and motivation because change suddenly makes sense – not coercion. The result: sustainable change, driven by insight rather than instruction .
Change is difficult at the beginning, chaotic in the middle, and beautiful at the end.
SHARMA
THE CHANGE GAME CHANGER - LIVE
How does a willingness to change develop? Many change processes fail because they are psychologically misguided . They follow grief curves or change curves that distribute change phases indiscriminately and have never been empirically verified – people are simply convinced that this is how it works.
The MOMENTUM MAP does the opposite: it is empirically proven and shows what people need to move through 5 stages of change. It incorporates 20 years of research and 60 million dollars in investment.
What Makes the MOMENTUM MAP So Unique?
-
The MOMENTUM MAP reveals what people actually think at each of the five stages of change — and what they need to move forward:
-
The 5 Stages of Change Stage 1 — Disengaged “This doesn’t interest me. It doesn’t concern me.”. Stage 2 — Doubtful (35%) “I’m not so sure this will work. I have my doubts.” Stage 3 — Open “It might be worth thinking about.”
Stage 4 — Committed “I’m doing this now.” Stage 5 — Integrated “I’ve always done it this way. No one ever asked me.” -
Du to its scientific background this Map actually even shows how many people are in which stage when you hit them with the new:: Stage 1: 40%, 2: 35%, 3: 15%, 4: 6% und 5. 4%.
-
This Map and its science-driven insights show, what people need,in otder to successfully reach the next stage.
One more thing : research shows that leadership often due to the long process of dealing with the impending change, the team is already in stage 4 , but 90% of the team is far from it .
Conclusion : This presentation shows why good strategies fail when they ignore the psychological logic of change – and how to prevent this. Leaders and teams recognize which of the 5 stages of change they themselves and others are in.
They experience how to align communication, motivation, and measures so that change no longer meets with resistance, but with resonance. Instead of "change fatigue," genuine energy for change is generated : through the greatest common denominator and a focus on motivation.
HOW DO INSPIRE MOMENTUM?
Other change models explain what should happen – the MOMENTUM MAP explains when it can work. This initiative translates this scientific insight into a practical roadmap for change communication: no motivational platitudes, but precise phase diagnostics. No change rhetoric , but psychologically sound leadership. No "everyone has to pull their weight," but targeted intervention at the mental leverage points of each phase. This is behavioral science in a business context.
What exactly is this about?
The 5 stages: Unintentional, Ambivalent, Motivated, Active, and Applying. Who is at which stage and what needs to happen to move to the next stage?
How leadership, communication, and cultural measures achieve this Targeted support for specific phases can.
How what otherwise remains invisible becomes visible : psychological mechanisms behind every organizational movement.
"You can't change people – but you can understand when they are ready to do it themselves."
THE TAKE AWAYS
Those who command change get compliance. Those who understand it get movement . Without psychological timing, every change is merely a well-intentioned fluke.
Why each stage has a clear mindset statement. The MOMENTUM MAP condenses fundamental human thinking and makes it quickly detectable in everyday leadership situations .
The MOMENTUM MAP clearly shows what specific psychological laws govern each stage transition : the greatest common denominator , communication tailored to their individual motivational focus , or their Rubicon moment (the moment when thought becomes action) . These laws are proven, not merely asserted .
Why a person's decision-making balance is crucial for successful change. Changemakers are impatient. They suffer from the action paradigm: change now. The task of leadership is to navigate between insight, decision, and action – three psychological qualities that are often conflated in everyday life. Leaders who work with the MOMENTUM MAP can time communication, goals, and feedback more precisely – and thus avoid the classic change setbacks.