CONCEPTUALIZE
Design, activate, motivate
"Even before the event began, Dr. Naughton was able to effectively prepare the management team's moderators for their subsequent joint presentation through a dialogic coaching session, demonstrating humor, empathy, and excellent communication skills. During the event, Dr. Naughton proved to be a confident, eloquent, and, in particular, quick-witted partner to all the executives." Rheinmetall Detec AG Board of Directors
Düsseldorf Congress, CRT Robert Beitlich, Solvay Pharmaceuticals, Novartis, DaimlerChrysler, Netcologne expressed similar views.
IDS Scheer, SBS, Coca Coal, Mazda, Dresdner Bank, Utax, Düsseldorf Airport (DUS), TUI, Scania, BP, Bayer Leverkusen, Kaufhof, Lucent Tech
Metro, Merrill Lynch, Vaillant, Canon, Schneider Group, Nokia, Quam, Lapp Kabel, Ivoclar, or L&H Software.
With all of them, I didn't just implement something that already existed. No, I created it together with the clients. From the initial idea, through the concept, to the final implementation.
That is, I design conferences, workshops, event didactics, and sustainable experiences. My expertise stems from my work at the Chair of Educational Psychology. There, we have always asked ourselves: How does the world get into the brain?
INTERACTION: Preparation MEETS Improvisation
How can a 45-minute presentation have a lasting impact? This is a question that clients are increasingly asking. I now work with all of them on formats that go beyond the presentation itself.
Either we take brief statements, film them further
We can deliver the keynote once and then post it on the intranet for follow-up, or we can transition directly into a speed workshop where participants can easily and collaboratively relate the content to themselves and the company. For a mobility provider, I conducted a body voting exercise with 400 people. In this exercise, people literally take a stand on a topic. I'd be happy to explain how this works in a conversation.
I have several examples: from the mobility sector, from savings banks, security companies to collaborations on stage with Rainer Calmund, Bruce Darnell or the Minister of the Interior of the state of North Rhine-Westphalia, Herbert Reul.
ACTIVATION : Experience MEETS Result
I've said "OK, let's go!" almost 850 times so far. It's my favorite phrase to get people into action after initiating a collaboration phase.
This practice is becoming an increasingly natural part of the agenda at more and more events.
To make people want to participate, the facilitation must be just activating enough to create sufficient momentum for the participants, and just restrained enough not to take over the control of the content.
So far, I have successfully done this with industry giants such as IBM, SAP , Novartis, Bayer , Henkel, and Adidas . However, I have also worked with hidden champions and SMEs, including the Fraunhofer Institute, Detecon , Würth, Tillots Pharma , TÜV Rheinland, Peek & Cloppenburg , Astellas, SJM Metallwerke , Degi, Strabag , CGI, Boehringer , Michelin, Creo Scitex , Rittal, Infineon , Olympus Medical, JVC , Nissan Germany, Astra Satellites , Keramag, Vaillant , KPMG, R&V Insurance , ICT Germany, and Aventis .
MOTIVATE : IDEA MEETS IMPLEMENTATION
At the University of Cologne, I was part of a team of educational psychologists for almost 10 years, who wanted to answer a question in as many different ways as possible :
"How do we make people eager for knowledge and learning?"
Since then, I have dedicated myself to effective and activating didactics, i.e., the targeted development of knowledge transfer and generation.
In 2021, Bayer Holding approached me with an unusual request: "Carl, please develop a facilitation crash course for our employees!" The result was two half-day sessions in cooperation with the agency Klubhaus, which focused on training key skills in Zoom sessions and produced enthusiastic participants.
I have distilled the essence of my experience into MIKE . MIKE stands for " Motivation , Information , Collaboration , Emotion ". Why does motivation come first? Because only by addressing the motives of a person or group can their willingness to engage with the topic be created.
Thus, the event began with a fishbowl discussion – a fishbowl is usually held at the end of an event to summarize the content and perspectives discussed. Moving it to the beginning, under a thematic heading, generated such intense discussion that the subsequent workshop phases were bursting with energy.
This is also demonstrated by the successful results of the collaboration with Merck KG, on whose Curiosity Council I sit and for whom I have developed surprising and effective icebreaker modules for activating such motives in participants. I have also implemented further successful, state-of-the-art didactic approaches with Kamax , Continental, MSD , Covestro, BVMW , Rheinmetall, Roche Pharma , Keramag, Deutsche Post , AGG, Ostermann , Intermec, Schering , Xerox, PTC Gilching , and Systematics.
Several creations have emerged over the last 20 years. Here is a small selection.
